00:00 05 September 2013
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Sheffield Wednesday Football Club
Access to the stadium
There is no access into the stadium on non-matchdays.
On matchdays, entrance to the ground is via the turnstiles, turnstiles open one and half hours before kick-off.
If you are involved in an accident whilst at Hillsborough, please ensure this is reported to a steward/member or staff as soon as possible.
It is not permitted to bring alcohol into the ground. Searches can be conducted at all entrances of the stadium. Alcohol is on sale at different outlets within the stadium.
Alcohol sales times
On matchday, alcohol can be served on all bars from when the turnstiles open. Alcohol can be served until the start of the second half of the match, but for some matches alcohol sales will stop at kick-off. In all hospitality suites alcohol sales times post-match may vary upon the licensee’s discretion, and subject to police advice.
Away match tickets
The club generally puts away tickets on sale three weeks prior to the fixture. These are sold in priority order with Season Ticket holders first, Members second and general sale last. For certain games where demand exceeds supply, the Ticket Priority Points system will be put in place.
Away match travel
The club run official coach travel to and from every first team game. The Inter City Owl has two departure points, one from Hillsborough and the other from Flat Street in the city centre. Coach tickets can be purchased from the Ticket Office, online at www.shop.sheffieldwednesday.co.uk or by telephone on 0871 900 1867.
Areas of the ground
There are five stands within Hillsborough:
The South Stand is the main stand and accommodates over 8,300 seats. The Directors Box, Executive Boxes and Hospitality Suites are situated in the South Stand, which also houses the club’s main reception. The managers’ and players’ dugouts and tunnel are within the South Stand.
Situated on the tier above the South Stand is the Grandstand, which is also the official Family Stand and home of Ollie's Kids Zone. The elevated seating area offers a superb view of the stadium for over 3,000 supporters.
Situated on the Penistone Road side of the ground, the Kop is the largest of the stands in Hillsborough, housing over 11,000 seats. Supporters should be aware that there are two large supporting stanchions which impair the viewing from certain seats and are clearly marked as restricted view. The Kop band is situated at the top of the stand.
Situated opposite the South Stand, the North Stand is the second largest stand at Hillsborough with over 9,000 seats, and runs along the side perimeter of the pitch. The Westfield Disabled Enclosure is situated within the North Stand and offers 54 wheelchair spaces plus seating for up to 360 ambulant disabled supporters.
Situated behind the goal on the Leppings Lane side of the ground, the West Stand is where visiting supporters are allocated. The West Stand has an upper and lower tier and like the Kop has two supporting stanchions which do restrict the view from certain seats. Up to 4,700 visiting supporters can be accommodated in this stand.
Baby changing areas
Hillsborough has baby changing facilitieson site, located in the Family Stand within the Grandstand and also within the South Stand.
Betbright are our on-site betting partners and aim to offer Sheffield Wednesday fans the best odds available. Betting kiosks are available on all stands during the build up to the game. Supporters can claim any winnings after the game for 20 minutes from the central area of the Owls Megastore.
Car parking is extremely limited within the stadium and consequently the club are unable to offer car parking to the general public on matchdays.
Street parking is plentiful in the surrounding areas, although supporters should be aware that there are parking restrictions in place in certain areas. There are also independent car parks around the stadium that carry a car parking fee.
There are no cash machines within the stadium and the club do not offer a cash-back facility. The nearest cashpoint is at the BP Petrol Station on Leppings Lane, approximately a five-minute walk from the ground. Supporters should be aware that this machine does carry a charge for withdrawals.
Sheffield Wednesday make material donations to registered charities, community groups, religious groups, schools, nurseries, nursing homes and armed forces organisations.
Donations are made on the understanding that individual charitable organisations will auction or raffle the items for fundraising purposes. The club will donate items including signed replica shirts, match tickets, signed photos and signed programmes. The item donated is at the club's discretion and applications must be made in writing or by email, stating the registered charity number to:
Spencer Taylor/Katie Johnson
Sheffield Wednesday Football Club
All children require a ticket for games at Hillsborough and the club offer a free Season Ticket to supporters aged Under 8 when purchased with an adult Season Ticket.
For those who opt to purchase on a match by match basis, it is advised to enrol the child as a Junior Owls Member to secure the best available prices. Under 8 members can watch games from just £6 and Under 18s at £9.
Children under 14 must be accompanied by an adult at all games.
If you believe a specific area of Hillsborough Stadium requires some attention from the cleaning team, you can text or send a picture message to the Fans Phone on 07963 138580 or contact your nearest steward.
For the purposes of Football League regulations, Sheffield Wednesday can confirm ownership details of the company:
Sheffield Wednesday Football Club Limited is 100% owned by Mr Dejphon Chansiri.
Sheffield Wednesday Football Club, Hillsborough, Sheffield, S6 1SW
Registered in England No. 2509978
VAT No. 690407238
Complaints & compliments
It is important to the club that you raise any concerns you may have as soon as you can to help us bring the issue to resolution in a timely manner. As soon as the issue is identified, we ask you immediately to raise this with the relevant member of staff related to your query, or their line manager. Should this not resolve your issue, we request that you raise your issue with the club, including as many details of the issue as you can. This can be done by emailing us at email@example.com or writing to: Sheffield Wednesday Football Club, Hillsborough, Sheffield, S6 1SW. The club also welcome any complimentary feedback.
The Sheffield Wednesday FC Community Programme is the football club’s charitable arm, established to support the development of cohesive communities around South Yorkshire. The Community Programme also seeks to increase engagement, training provision and support amongst its residents working across four key themes: Participation, Social Inclusion, Health and Well-Being and Education.
Details and news from the Community Programme can be found in the ‘Community’ section of the official website at www.swfc.co.uk.
Sheffield Wednesday offer concessions tickets on all home games. Concessions are offered to Under 18s and Over 65s on standard match tickets. Further concessions are available for Students, Armed Forces personnel and Under 8s subject to joining the Owls Membership Scheme.
The club offer concessions on Season Tickets for Under 8s, 13s, 18s, Over 65s, Students, Armed Forces personnel and disabled supporters.
Proof of eligibility is required for certain concessions.
Sheffield Wednesday Football Club
Telephone: 0871 995 1867
Sheffield Wednesday produce a Customer Charter which is reviewed and amended on an annual basis. The charter includes a range of policies, including ticketing, supporter consultation, community activities and customer services. To view the current Sheffield Wednesday Customer Charter please follow this link: http://www.swfc.co.uk/club/customercharter.aspx
Sheffield Wednesday have a range options for disabled supporters. We have 90 wheelchair bays available on a seasonal or match by match basis.
We also offer Ambulant Disabled supporters the option of either sitting within the Westfield Disabled Enclosure in the North Stand or within any part of the ground.
Carers are given free to disabled supporters subject to them receiving Disability Living Allowance on the middle to higher rate for care.
Full details of our disabled facilities can be found by CLICKING HERE.
Disabled car parking
Disabled car parking is available in four car parks on a seasonal basis. There is no disabled car parking available on a match by match basis for home supporters due to the limited amount of spaces available. We do offer away supporters up to nine bays within the Hillsborough Park car park which is available on a match by match basis.
Hillsborough is situated three miles north of the city centre, but visitors are advised to avoid this route and approach the ground from the north instead. Parking is possible in the area just north of Hillsborough.
From The North/South/East - Exit the M1 at Junction 36 and follow the A61 towards Sheffield. Continue along the road for approximately four miles until the second roundabout. Take the third exit (Leppings Lane) - the ground is situated on the left-hand side.
From The South/East (non-matchdays only) - Leave the M1 at Junction 33 and turn left towards Sheffield city centre on the 'Sheffield Parkway' dual carriageway. Continue until the traffic lights (Cutlers Gate) and turn right on to Derek Dooley way and follow signs for the A61 towards Barnsley. Signs for Hillsborough are also prominent. The stadium is situated three miles from the city centre and is on your left-hand side after Hillsborough Park.
From the West - Take the A57 for Sheffield. As you approach the city the road splits in two - take the left fork onto the Rivelin Valley Road (A6101). Continue for approximately 3.75 miles, turn left (onto one way system) and follow the road round to the right onto Holme Lane. This road then becomes Bradfield Road. At the junction with the A61 Penistone Road, turn left towards Barnsley. Hillsborough Stadium is on the left-hand side after Hillsborough Park.
Sheffield Railway Station (Contact Midland Mainline on 0845 712 5678) is situated in the town centre, three miles from the ground.
Take the South Yorkshire Supertram (signposted from the Railway Station) towards Middlewood Road (yellow route). Exit at the Leppings Lane stop, which is a short walk from the ground.
From the Railway Station, Flat Street Bus Terminus is a one-minute walk - cross over at the pedestrian crossing, and follow the signs. Bus numbers 53, 77 and 80 all run from Flat Street to Hillsborough.
From Angel Street, buses 74 and 74a run to Hillsborough.
From Snig Hill, buses 85 and 86 run to Leppings Lane.
From the Sheffield Transport Interchange, bus 57 runs past the ground towards Stocksbridge.
On matchdays, bus frequency should be roughly every 15 minutes.
At all times whilst present in the ground, supporters must comply with any and all instructions of any steward or officer of the club and/or any police officer. Failure to comply with any instruction may lead to immediate ejection from the ground.
E-Tickets are exactly the same as standard match tickets but supporters have the opportunity to print at home rather than collect the tickets or wait for them to be posted. E-Tickets are available to print for all home games and supporters have the opportunity to select E-Tickets at the basket stage of booking.
The official Sheffield Wednesday Facebook page can be accessed at facebook.com/sheffieldwednesday. The page has 200,000 likes and offers supporters an interactive way to keep in touch the club. Up to date news is posted every day along with images, videos and much, much more. The page truly comes to life on matchday, when thousands of supporters get involved!
Sheffield Wednesday are dedicated to providing a family friendly environment both in and around Hillsborough and we were delighted to be awarded the Football League Family Excellence Award for 2013.
The official Family Area is situated within the South Stand Grandstand in Blocks N2, N3 and N4. The Family Area offers an excellent, unrestricted view of the pitch, and has wide enclosed concourses, large catering facilities and television screens. Ollie’s Kids Zone is located in the centre concourse behind the lifts and offers numerous pre-match activities for youngsters aged 14 and below. Ollie the Owl is on hand to meet and greet supporters and members of the first team squad make pre- match appearances in Ollie’s Kids Zone.
Sheffield Wednesday employ an open door policy, part of which is the commitment to regular fans forums. Chief Executive Paul Aldridge hosts intimate, round the table forums on a quarterly basis while the club also hosts a bigger, annual event with chairman Milan Mandaric.
The Fans phone has been made available for supporters to report incidents or anything they feel the club needs to be made aware of during games. Supporters can report any incident of racist or anti-social behaviour or areas of the ground which they feel needs attention from the cleaning team by calling 07963 138580 on a matchday. This will go through to Stadium Control.
The first aid room is situated on the North Stand and staffed by medical staff from YAS and UKEMS, supported by a Crowd Doctor. Anyone with an injury or feeling ill should contact the nearest steward who will call for medical assistance.
All flags and banners must be approved and certified by the club. Approval for a flag or banner that has not been previously certified by the club must be sought at least 24 hours prior to the fixture. No sticks or poles will be allowed in the stadium. Flags or banners must not be torn, damaged or frayed. Flags must be displayed in accordance with the requirements of the club. Flags must not carry any extreme or inflammatory wording or motifs. Visiting fans intending to bring flags or banners into the ground must contact the Safety Officer in advance and a flame retardance certificate will be required.
Food and drink
A range of food and drink is available in the ground within the concourses on all stands. Lindley Catering are the club’s official Catering Partners and there are numerous options dining and drinking for supporters to enjoy.
The club run ground tours at every Saturday (3.00pm) game and supporters have the chance to go behind the scenes at one of the most famous stadiums in the country. Tours begin at 10.00am and last approximately two and a half hours. Tickets are priced at £10 for adults and £5 for children and numbers are strictly limited each matchday.
Sheffield Wednesday offer numerous hospitality packages that offer superb pre-match meals and entertainment followed by exclusive seating to watch the game. Whether a match package in the Sheridan Suite or Dooleys Restaurant or a ten-seater Executive Box, our packages ensure that every matchday is extra special. Full details of hospitality packages and sponsorship packages can be found on the official website at: www.swfc.co.uk/commercial
Items found in and around the stadium are handed in to the main reception where lost property is located.
The Owls Membership is the next best thing to being a Season Ticket holder. We have Membership schemes for Adults, Students, Armed Forces personnel and juniors aged Under 8 and Under 18. Membership offers holders discounted match tickets as well as many other benefits.
For information about becoming a Season Ticket holder or a Member, please contact the Ticket Office on 0871 423 1315 (calls charged at 10p per minute, calls from mobile may vary)
The Owls Megastore is based in the North Stand car park. The Megastore stocks a large range of official merchandise selected and manufactured exclusively for the club.
Opening hours are:
Monday – Saturday 9.00am until 5.00pm. Please note that on matchdays the Megastore closes at kick off and for Saturday games opens for 45 minutes after the final whistle. For evening games the store closes at kick-off.
Supporters can also order any item from the Megastore by CLICKING HERE or on the Mail Order line on 0871 995 1867 (option 2).
Supporters should be aware that on a matchday, due to the high volume of fans that carry mobile phones into the stadium, it may not be possible to make or receive telephone calls, text messages or effectively use mobile data. In the event of an emergency, visitors to the stadium wishing to make contact with family or friends should contact the nearest steward or club official who will be able to relay messages through a fixed line telephone (this service will be available at the discretion of the Stadium Manager).
Supporters can order match tickets, Season Tickets, Membership, travel and retail items online by CLICKING HERE. Supporters are required to have a customer member number in order to complete a transaction online. If you are a first time visitor to Hillsborough you can sign up online and make an order once registered.
Match tickets purchased online can either be posted out, left for collection or the ticket can be an E-Ticket, which is printed at home and used for entry on matchday.
No person (other than a person who holds an appropriate licence) may capture, log, record, transmit, play, issue, show or otherwise communicate (by digital or other means) any material in relation to the match, any players or other persons present in the ground, nor may they bring into the ground or use within the ground (or provide to, facilitate or otherwise assist another person to use within the ground) any equipment or technology which is capable of capturing, logging, recording, transmitting, playing, issuing, showing or otherwise communicating (by digital or other means) any such material.
Sheffield Wednesday are inundated with requests for player appearances.
The club is committed to supporting community events and charities in the region and will facilitate player appearances whenever practically possible.
Unfortunately, due to the volume received, we are unable to fulfil all requests.
As a result, please ensure you read our Player Appearance Policy by CLICKING HERE before submitting your request and maximising your chances of success. Failure to do so will automatically mean your request is denied.
Press and Media
Journalists and photographers who would like attend a game at Hillsborough must be accredited with the Football League and apply for a press pass through Football Dataco. Their website can be visited at: www.football-dataco.com. The club reserves the right to grant or deny access to the stadium.
The following articles must not be brought within the ground - knives, fireworks, smoke canisters, air horns, flares, weapons, dangerous or hazardous items, laser devices, bottles, glass vessels, cans, poles and any article that might be used as a weapon and compromise public safety. Any person in possession of such items will be refused entry to the ground.
Sheffield Wednesday’s award-winning programme is produced for all first team games and sold at different locations throughout the stadium on matchdays including the Megastore. The price of the programme is £3.
The club’s Main Reception is situated in the South Stand and manned between 8.45am and 5.15pm Monday to Friday and 9.00am until 12 noon on a Saturday. The main reception can be contacted by calling 0871 995 1867.
Tickets will only be refunded if returned to the Ticket Office 48 hours prior to the appropriate fixture. There are no refunds on Season Tickets.
All persons seeking entrance to Hillsborough should acknowledge the club's right to search any person entering the ground and to refuse entry to or eject any person refusing such a search.
Season Tickets are available for all home league games played at Hillsborough during each season. A Season Ticket holder not only guarantees their seat for every league game but also guarantees the best possible price. Season Tickets can be purchased at the Ticket Office.
Football League stadia are smoke-free and smoking is not permitted inside Hillsborough. E-cigarettes are not permitted. There are designated outside smoking areas situated in the Kop and North Stand.
Supporter Liaison Officer
Sheffield Wednesday along with many other Football Clubs introduced the role as Supporter Liaison Officer (SLO) in 2012. The SLO is responsible for building bridges between the Club and its fans. The SLO might communicate fans’ opinions to the Club’s board or senior staff members. The Sheffield Wednesday Supporter Liaison Officer can be contacted via email on firstname.lastname@example.org
Teamcard Points are issued to supporters when they make purchases in the Owls Megastore. Points are awarded to Season Ticket holders, Members and Foundation Members.
Ten Teamcard Points are issued for every pound spent in the Megastore for Season Ticket holders.
Five points are issued for every spent in the Megastore for Members and Foundation Members.
1,000 points is the equivalent of £10 to redeem on future purchases in store.
Supporters can accumulate points during the season and redeem them on future purchases. Teamcard Points expire on a yearly basis at the end of May and restart from the beginning of June.
Supporters who order tickets either online or by telephone can have their tickets ready for collection within a few hours of booking. Tickets can be collected from the Ticket Office.
On home matchdays, tickets are available for collection from the Ticket Office until one and a half hours before kick-off. Thereafter, tickets for the North and Kop Stands are available to collect from Gate 18 (situated next to the Ticket Office) and tickets for the South Stand, Grandstand and West Stand from Gate 6 (situated on the corner of the South and West Stand).
The Ticket Office is based in the Megastore which is situated in the North Stand car park.
The Ticket Office sells home and away match tickets, Season Tickets, Memberships and official travel tickets.
Opening hours are:
Monday – Saturday 9.00am until 5.00pm. Please note that on matchdays the Ticket Office closes at kick-off time and for Saturday games opens for 45 minutes after the final whistle. For evening matches the Ticket Office closes at kick-off.
Supporters can also purchase any ticket related product at www.shop.sheffieldwednesday.co.uk. There are no booking fees for online transactions.
Alternatively, supporters can book by telephone on 0871 900 1867 (£2 booking fee per ticket).
We accept cash, cheque (provided it is seven days prior to the event), postal orders and all major credit cards except AMEX.
During busy periods you may experience longer than normal waiting times either in person at the Ticket Office or over the phone. Our staff work as hard as possible to keeps supporters’ waiting time to a minimum. We also have an overflow Call Centre that takes calls at busy times to reduce further waiting times.
Ticket Priority Points
Priority Points are issued to supporters each time they attend a match. For each home or away match a supporter attends they are issued with ten priority points. Season Tickets holders are issued with 230 points for all home league games to which they are committed.
Supporters will only be issued with Ticket Priority Points if tickets are booked under their specific Client Reference Number. If a supporter is booking more than one ticket they must allocate the other tickets under supporters in their friends and family list.
There may be specific games throughout the season where away match tickets are sold in Ticket Priority point order. This will only happen for games where the demand exceeds the amount of tickets that have been made available to the club.
The turnstiles at Hillsborough open one and a half hours before kick-off for all games.
The official SWFC Twitter account is @swfc. We have one of the highest user counts in the Football League with over 44,000 followers. Our Twitter feed provides up to date news on everything Sheffield Wednesday.
The Sheffield Wednesday Development Squad play all their home fixtures at Hillsborough. The South Stand is open for supporters with an entrance fee currently set at £3.
Visiting supporters are situated in the Leppings Lane Stand in the Upper Tier. In the event of a large away following, tickets are also made available for the Lower Tier of the West Stand. There are nine wheelchair bays also made available for away fans situated within the Leppings Lane Lower Tier.
Visual impaired supporters
Radio commentary for visually impaired supporters is available at every home game. There are 20 radio headsets available, allowing the visually impaired to receive hospital radio commentary from any point in the stadium. Headsets must be collected from the club’s Main Reception in the South Stand for home fans and stewards at Gate 6 for away fans and must be returned to the same place after the match. These are available on a first come, first served basis with a minimum of three headsets reserved for away fans. In-stadium radios are also available to purchase from the Megastore for £5, Wednesday Player commentary is played through these headsets.
The official Sheffield Wednesday website can be accessed at www.swfc.co.uk. The website is supporters’ first port of call for official club news, which is posted on a daily basis.
Player is the club’s official multimedia channel that offers supporters the chance to listen to exclusive online live commentary of every Owls first team match.
In addition, Player provides interviews, highlights and a classic game archive. Subscriptions are available from as little as 10p per day.
We have 90 wheelchair bays at Hillsborough, of which 54 are within the North Stand at the front of the Westfield Disabled Enclosure while 36 are situated in the West Stand Lower Tier. Nine bays are made available for visiting supporters.
Wireless internet access (WiFi)
Temporary guest wireless internet access can be provided for visiting members of the away club, Press and officials on request and only in specific areas of the stadium.
At this time it is not possible nor practical for the club to offer in-stadium wireless for all members of the public. Guest internet access is restricted to several hundred users and is offered on a first come, first served basis.