Sheffield Wednesday posted their third win in a week on Saturday, beating Rochdale courtesy of second half goals from Giles Coke and Clinton Morrison.
Coke took full advantage of some good interplay between James O'Connor and Morrison to smash home in front of the Kop before Morrison turned finisher near the end to convert Tommy Miller's feed.
Neil Mellor had earlier rattled the woodwork and at one stage, it seemed the maiden league meeting between the two would end in stalemate.
But the Owls' patience and determination paid off and Alan Irvine's side were good value for their fourth S6 league success of the season.
Irvine made one change from the side that beat Hartlepool in midweek for the visit of Dale, with Mark Beevers coming into defence for Jon Otsemobor.
And it was in the Wednesday half where the first action of note unfolded when Nicky Weaver palmed away a dipping drive from Joe Thompson inside five minutes.
Thompson was an influence again ten minutes later, drilling in a low cross that found the onrushing Gary Jones but the Rochdale skipper was thwarted by a last-ditch tackle from O'Connor.
The Owls' most promising outlet came from the left flank, where Gary Teale and Tommy Spurr linked to good effect.
But with Rochdale back in numbers as soon as Wednesday ventured into the final third, the home side found it difficult to forge a way through.
That was until just before the half-hour mark, when the in-form Mellor struck the woodwork with the Owls' first real opening.
Morrison did well down the left to turn his marker and send over an accurate cross that Mellor thumped against the crossbar with a powerful header.
The game then settled into an even affair as half time approached, with Wednesday going closest from a Miller header that brought a comfortable save from Josh Lillis in the visitors' goal.
Morrison tested Lillis just after the restart before Teale warmed the hands of the Dale keeper after cutting in on the angle of the penalty area.
The Owls maintained the attacking impetus and were rewarded on 62 minutes. O'Connor fed Morrison down the right, who in turn found Coke and the midfielder unleashed an unstoppable shot into the roof of Lillis' net.
But seven minutes later, Dale could and should have been level. Thompson burst in on goal and dinked over the advancing Weaver but the ball rolled just the wrong side of the post.
Wednesday responded with Teale sending in a drive from distance that Lillis smothered before the Owls wrapped up the win eight minutes from time.
Miller set up Morrison with a stab across the area and the striker got the merest of touches with his head that was enough to redirect the ball into the far corner and seal all three points.
Owls: Weaver, Buxton, Beevers, Purse, Spurr, Miller, O'Connor, Coke, Teale (Sedgwick 84), Morrison (Tudgay 85), Mellor
Unused substitutes: Jameson, Hinds, Jones, Potter, Heffernan
Rochdale: Lillis, Wiseman, T Kennedy, Holness, Dawson, Barry-Murphy, Jones (Done 72) J Kennedy, O'Grady (Elding 81), Adams (Akpa Akpro 72), Joe Thompson
Unused substitutes: Oldfield, Redshaw, Josh Thompson, Widdowson