Sheffield Wednesday exited the Carling Cup on Wednesday night as Blackburn Rovers advanced to round three.
The Owls fielded an under-strength team against a strong Rovers side looking for their first win of the season.
And the Premiership outfit broke that duck in some style, courtesy of a blistering start that spawned three goals inside the first eight minutes.
Ruben Rochina struck twice before David Goodwillie added a third and although Wednesday rallied in the second half after finding the target through Clinton Morrison but the mountain was just too steep to climb.
The game could hardly have seen a more dramatic start and it was the Owls on the wrong end of a goal blitz.
First, Rochina was in the right place in the centre of the danger zone to confidently apply the finishing touch to Brett Emerton's cross.
Then the Spanish striker doubled his tally by breaking free down the left side of the penalty area before rifling a firm drive across Richard O'Donnell.
Still there was more goal action with the contest having barely started as Goodwillie burst into the box and drilled an unstoppable shot past the hapless O'Donnell.
Rovers were stroking the ball around with some panache and had the ball in the net again midway through the first half after a clever three-man move but Goodwillie's strike on the turn was ruled out for offside.
Wednesday were dealt another blow before the break when Jon Otsemobor was withdrawn through injury. Chris Lines came on in midfield, with Liam Palmer dropping to right back.
And it was Lines who helped make a difference for the Owls just after the break at a time when Gary Megson's side most needed a boost.
The summer recruit played a deft ball into the path of half time substitute Morrison, who spun to curl a terrific effort beyond the reach of Frank Bunn.
Rovers responded with debutant Radosav Petrovic skimming the top of the net after launching a piledriver from distance as the home side sought to put the game to bed.
And Petrovic squandered a golden chance to do exactly that on 65 minutes, blazing high over the bar from close range with the goal gaping.
Goodwillie had another chance minutes later but O'Donnell was off his line swiftly to smother the danger after the Blackburn striker pulled the trigger from six yards.
Giles Coke tested Bunn with a long ranger near the end but the Rovers keeper was equal to the strike, which proved the last significant action of a tie that was all but decided just ten minutes in.
Blackburn: Bunn, Emerton, Olsson, Givet, Hanley (Lowe 46), Nzonzi (Dunn 71), Petrovic, Rochina (Hoillet 81), Pedersen, Formica, Goodwillie
Unused substitutes: Robinson, Salgado, Ribeiro, Roberts
Owls: O'Donnell, Otsemobor (Lines 26), Batth, R Johnson, Reynolds, Sedgwick, O'Connor, Coke, Palmer, Madine (Morrison 46), Uchechi
Unused substitutes: Weaver, Beevers, Prutton, Bennett, Semedo