Sheffield Wednesday are delighted to reveal its brand new official crest that will be phased into the club’s history prior to the summer of 2016.
As a mark of respect to our long and proud heritage, the classic crest represents a powerful representation of the club’s emblem of 1956, which was produced but never adorned on a first team strip.
Consequently, the new crest - hand-picked by chairman Dejphon Chansiri to signify his first full calendar year at the Hillsborough helm - will take pride of place on the Owls’ first team shirts during the 2016/17 campaign.
Mr Chansiri exclusively told swfc.co.uk: “The year of 2016 marks my first full year as chairman of our great club and to commemorate this landmark, I am extremely proud to unveil the new crest that will herald a new beginning for Sheffield Wednesday.
“Since taking over the club, I have enjoyed many conversations on the crest with supporters across all age groups and it soon became clear that a new crest would be better received were it in keeping with our heritage.
“Having studied at length the rich traditions of the club, the crest that stood out to me in every way was the first official design of the 1950s and I am fascinated by the fact it was never actually used on the team’s shirts.
“Therefore this vision was always in the forefront of my thoughts during the long, thorough and diligent design process.
“Many hours, days and weeks were devoted to this project and I trust that our supporters will be as excited at the end result as I am.
“I look forward with great anticipation to the new crest becoming synonymous with my chairmanship of Sheffield Wednesday.”
A further strand of the consultation process was maintaining the club’s Latin motto ‘Consilio et Animis' which translates to ‘By Wisdom and Courage’. This remains in a familiar scroll form at the foot of the traditional shield design.
In addition, there was a keen desire to showcase the simplicity of the Sheffield Wednesday initials, highlighted within the encasement of the crest.
The historical connection of the white rose of Yorkshire is also clearly represented with the club’s trademark Owl, together with the gold and blue colours of the original devised some 60 years ago.
Club captain Glenn Loovens added: “This is such an exciting time to be part of Sheffield Wednesday.
“As players, we are proud to represent our badge and this new crest captures perfectly the history of the club as well as defining a new era.
“Being skipper, this is a particularly special moment and I can’t wait to see the crest on the shirts as we all look forward to a future that will hopefully coincide with the return of our status in the Premier League.”