The Football League has launched a new campaign, for the 2008/09 season, aimed at encouraging even more families to attend matches at Hillsborough.

The 'Enjoy the Match' campaign aims to ensure parents can take their children to matches in a family friendly environment. It will focus on removing abusive language and aggressive behaviour from family areas.

Sheffield Wednesday will proactively steward family areas and display prominent signage discouraging anti-social behaviour.

Sheffield Wednesday manager, Brian Laws and his players have underlined their support by signing a pledge board which will be displayed in the family area of the ground. We encourage supporters to show their support for the campaign by signing the online pledge at www.enjoythematch.co.uk

Laws said: "We like to think that Sheffield Wednesday is a family club, and it's great to be involved with 'Enjoy the Match. The 'Enjoy the Match' campaign will help reinforce this philosophy in our family stand."

The Football League is supporting the campaign with a range of club guidance and resources, matchday magazine adverts, viral video and a promotional campaign.

Enjoy the Match has been introduced following a 'mystery shopper' exercise staged at all 72 League grounds last season. This exercise revealed that swearing formed a key negative impression on families at 46% of the 144 games assessed.

Football League Chairman, Lord Mawhinney, said: "Young supporters will be the lifeblood of our clubs in years to come. It is therefore vitally important that we encourage more parents to bring their children into our grounds by creating a vibrant, family friendly atmosphere at all matches."