A conference and awards ceremony, open to young ethnic minority people aged between 13 and 17, is taking place at Hillsborough this week.
Inspiring Youth 2009, run by South Yorkshire Police, aims to encourage leadership and role models within local communities and features special guests, activities and career workshops.
Sheffield Wednesday chairman, Lee Strafford, said: "It's an honour to host an event like this at Hillsborough. These children are being rewarded for their hard work in school, going to libraries and for helping at home - all key parts of growing up into a well-rounded individual.
"There are people down today from the Police, the RAF and the Army, as well as inspirational people like Johnny Nelson. The children get to see how hard work pays off, and they can win brilliant prizes at the end of it. This is just another way that we, as a club, want to reach out to the community."