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Enjoy a family friendly environment at Hillsborough!

Sheffield Wednesday are dedicated to providing a family friendly environment both in and around Hillsborough. The club were delighted to be awarded the EFL Family Excellence Award for 2013, 2014, 2015 and 2017.

If the next game will be your first at Hillsborough then be sure to check out our 'Visiting for the first time?' section of!

As part of SWFC's ongoing commitment to families, the club have designated part of the Grandstand (N2, N3 and N4 between seats 168 to 240) as the official Family Area of Hillsborough.

This area is ideal on a matchday for parents and children alike. The Grandstand hosts spacious concourses and toilet facilities and the seats within this section offer a fantastic view of the game.


During the build up to kick-off, our very own Ollie the Owl - who is fantastic with young Wednesdayites - will make a special effort to visit the families within the area. Face painting is also available on every matchday on the Grandstand concourse.

Within this family area, as is the ethos throughout Hillsborough, the club has a zero tolerance policy on foul and abusive language and racial or homophobic chanting.

In addition, the Grandstand has family friendly stewards who are on hand for any issues you have during your day with Wednesday and we also have a dedicated phone number for supporters to contact during the game should you wish to anonymously report any form of anti social behaviour. This number is: 07963 138580.


Ollie’s Kids Zone is now the place to be for families on a matchday at Hillsborough. The custom-designed family space features colourful Wednesday-themed murals created by visual artists Urban Canvas and is hosted by staff from the SWFC Community Programme. Various activities take place in the run-up to kick-off including storytelling, dance tutorials, face painting and exclusive competitions.

Our Junior Owls Membership offers great savings on junior matchday ticket prices and represents fantastic value for those young fans planning on coming to two or more games throughout the season, as savings start immediately. Details of the Junior Owls Membership can be found by clicking here.


Matchday tickets can be purchased in a variety of ways, either in person at the Ticket Office, Owls Megastore, by telephone on 0871 900 1867 (please note there is a £2 booking fee per ticket) or online at

Supporters who book online have the option of printing their tickets at home, uploading their ticket to a Membership card or having a standard ticket sent out in the post.

If you have any further questions regarding the Sheffield Wednesday Family Area please contact us on the number above or via email on

Directions to Hillsborough Stadium can be found by clicking here.

To help find your way around Hillsborough, take a look at our A-Z section of the official website.

Sheffield Wednesday look forward to welcoming you and your family to Hillsborough soon.

Enjoy your day!