The Owls have signed up to join Men United in the fight against prostate cancer.
This new campaign comes from the Football League’s official charity partner Prostate Cancer UK and aims to raise awareness and encourage men to wise up to the disease.
Throughout the season Sheffield Wednesday will champion the work of the charity by promoting key services for men and highlighting joint fundraising efforts.
Owls’ midfielder Liam Palmer said: “I am proud to sign for Men United with the rest of the lads and to support the fight against most common cancer in men in the UK.
“It’s important that clubs and fans support this positive movement for men’s health and by talking about the subject we can break the old taboo and hopefully help save lives.”
The club will support Prostate Cancer UK by providing regular information on the official website, staging a matchday bucket collection and taking part in the end of season London to Amsterdam fundraising cycle.
Owen Sharp, Chief Executive of Prostate Cancer UK, said: “It’s fantastic to be working with The Football League - the partnership is delivering good work and will continue to allow us to reach football communities and to wake men up to the disease which affects one
in eight men in the UK.
He added: “I am delighted that SWFC have joined Men United v prostate cancer and I look forward to working with them over the season ahead.”
Greg Clarke, Chairman of The Football League added: “I am delighted that Prostate Cancer UK remains the official charity partner of The Football League for 2013/14.
“I’m extremely proud of what we have achieved so far to raise awareness of this terrible disease, however, more work is needed to put prostate cancer firmly on the radar.
“We urge the football community and our supporters to join us in supporting Men United v prostate cancer – together we can make a real difference to men’s health for the future.”
CLICK HERE for all the latest news from the official charity partnership of The Football League.