This week marks the launch of Kick It Out’s ‘Season of Action’ recognising the organisation’s 20 years of campaigning against discrimination in football.
The season-long initiative will replace the traditional ‘Weeks of Action’ period and will feature the launch of a free downloadable app to help fans report incidents of discrimination.
A series of events will also be held looking at the origins of the movement, and projecting the next phase of activities to rid football of all forms of discrimination.
Lord Herman Ouseley, Chair of Kick It Out, said: “Many people thought Kick It Out would be a ‘here today, gone tomorrow’ campaign. Few thought it would be around today.
“The ‘Season of Action’ will look to reflect the groups and individuals that have helped the organisation reach this milestone.”
The app is available to users on iPhone and Android devices and was developed after a survey with over 5,000 fans determined that more options were required to report discriminative behaviour.
The reporting of these incidents can be done anonymously, in order to protect those who fear they may be singled out if they are seen to be taking action.
“Kick It Out has helped to alter the landscape of the game,” continued Ouseley, “Further to steps taken by the governing bodies, the leagues, clubs, players, managers and supporters. Our essential tasks are to educate, raise awareness and campaign for equality.”