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Club News

Record sales for away kit launch

4 July 2013


Sheffield Wednesday are delighted to report a record high number of shirt sales after the launch of the new black and yellow away kit.


The launch of the Owls’ 2013/14 away shirt took place on Sunday 30 June, to coincide with the hugely successful Owls in the Park event.


As queues started to form at the Megastore hours before opening, it was clear the new black and yellow kit was going to be a hit with supporters!


Sales over the first few days have surpassed the club’s most optimistic expectations with Megastore sales last Sunday hitting a new record high for the most sales achieved in a single day.


The new shirt designed in association with PUMA, is black with a yellow trim.


The shorts and socks are both black with a yellow trim, and the shirt also proudly features our new official away kit sponsor Bartercard.


The shirt is made from 100 per cent polyester and incorporates the latest moisture management system used in all PUMA’s technical products.


This will ensure maximum comfort and fit for players and fans alike.


Shirt prices have been held once again this year, with junior shirts selling at £30, adult shirts at £40, ladies shirts at £35 and Infant mini kits at £35 for a shirt, shorts and socks set.


Shorts are £17 and £20 respectively for junior and adult sizes and socks £8 for junior sizes and £10 for adults.


Get kitted out today at the Owls Megastore or online at!


The Megastore is open 9.00-5.00 Monday- Saturday and the online store is of course available 24 hours a day.

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