Sheffield Wednesday will welcome Breast Cancer Care to Hillsborough as official charity partner for the Championship clash with Ipswich on Saturday.
This year 55,000 people in the UK will be diagnosed with breast cancer and throughout October, Breast Cancer Awareness Month, the charity is pulling out all the stops to raise funds and awareness.
The national charity works with both women and men affected by breast cancer, from diagnosis through treatment and living after breast cancer, with help also available for the families and friends of those diagnosed.
In support of Breast Cancer Awareness Month, Sheffield Wednesday and trade union Unison have joined forces to host a charity walk.
Owls fans can join the Pink Friday Walk on Friday 25 October to keep fit and raise money to help those affected by breast cancer.
Participants are encouraged to wear pink attire for the two-mile journey from Northern General Hospital to Hillsborough which sets off at 4.30pm.
Volunteers from the charity will hold a bucket collection around the ground before kick-off and both SWFC and Breast Cancer Care would like to thank everyone in advance for their generosity.
For more information on Breast Cancer Care and events taking place for Breast Cancer Awareness Month please click HERE.