Dave Jones has urged his players to keep their heads up following the derby defeat to Doncaster at Hillsborough on Saturday.
Federico Machedo’s third strike in two games proved the only goal of a game that Wednesday dominated from start to finish.
But they failed to turn their possession into goals and fell to a sucker punch from the visitors in the second half.
Jones said: “I feel so sorry for everyone connected to the club today because the players have worked their socked offs and got no reward.
“We did so well in so many areas, we have created chances but it just wouldn’t go in for us.
“We’ve had one cleared off the line and I don’t know how their keeper got down at the far post to deny Miguel Llera.
“But we can’t and won’t feel sorry for ourselves because that was a good performance.
“It’s important that everybody keeps their heads up. We’ll be in tomorrow, we go again and prepare for Brighton on Tuesday night.”
Jones handed home debuts to new recruits Roger Johnson and Stephen McPhail and the Owls’ boss was pleased with their performances.
He also explained why he opted to start fellow new boy Matty Fryatt on the bench.
He said: “Matty only signed half an hour before we trained on Friday so I thought it would be best if we put him on the bench and take in the place from there to start with.
“When we put him on, he showed one or two good touches and I’m sure he will be a terrific acquisition for this football club.
“I thought Roger and Stephen did well. Roger does what he does, he heads, he kicks and he organises.
“Stephen ran the show in the midfield. I don’t think he gave the ball away and he was really composed.
“So I can take plenty of positives from that game but what I can’t take is the points and that is hard to swallow.”