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Club News

YouTube deal announced

2 September 2013


The Football League and YouTube, the world’s largest online video sharing site, have announced a new official partnership.

The new agreement will see The Football League’s online arm FL Interactive – which includes clubs from across the Football League, Premier League and non-league game - launch official YouTube Channels for more than 85 clubs, as well as The Football League itself.


Clubs will also be able to use the YouTube platform to showcase content available through their official website and also deliver YouTube content on their website.

The premium subscription service, Player, will continue to be the exclusive destination to listen to live match commentaries and other unique content unavailable elsewhere.

The new channels, which will be available globally, will also feature co-productions with established YouTube partners in the sport, music, entertainment and gaming spheres that will enable clubs to interact with an ever wider audience.

The Football League’s Chief Commercial Officer, Richard Heaselgrave said: “This is completely new territory for the Football League and fits with our vision of entertaining fans seven days a week, 365 days a year rather than for just ninety minutes every Saturday.

“To do this we are investing in new resources and platforms to deliver better, more diverse content to fans when and how they want it.

“This new agreement is a crucial element of that strategy as it gives clubs a truly global platform from which to engage with both new and existing fans through regular, creative and original programming.”

Stephen Nuttall, Senior Director, YouTube Sports EMEA: “A partnership with The Football League, notably during its 125th Anniversary season, will expand the fast growing range of football content that YouTube's viewers the world over can enjoy.  The Football League and clubs in its FLi network will provide entertaining, fresh and fun content, including match highlights and news, throughout the week.”

CLICK HERE to view the official Sheffield Wednesday YouTube channel.

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