- Sheffield Wednesday support football's equality and inclusion organisation, Kick It Out
- Owls players, management staff and supporters back organisation at Nottingham Forest game.
- The club's support to Kick It Out comes as part of their 'Season of Action' campaign
This weekend’s fixture against Nottingham Forest has been dedicated to celebrating the work of Kick It Out, football’s equality and inclusion organisation, as part of its ‘Season of Action’.
Founded in 1993, Kick It Out has altered the landscape of football by educating, raising awareness and campaigning to make the game a more safe, welcoming and comfortable environment free of all forms of discrimination, prejudiced attitudes and abusive behaviour.
The ‘Season of Action’ format – introduced last season to recognise Kick It Out’s 20 year anniversary - has replaced the traditional ‘weeks of action’ which used to fall in October. The season-long drive provides a greater opportunity for Kick It Out to display the breadth of its work across the game.
During this weekend’s fixture, both sets of players, management staff and supporters alike will embrace the diversity of English football by wearing Kick It Out t-shirts, donning badges and stickers, and distributing promotional materials.
This year’s ‘Season of Action’ has a specific focus on supporting grassroots and community activity with professional football clubs continuing to play a leading role in spreading the message of inclusivity to all of their local stakeholders throughout the season and beyond.
Trevor Braithwait, Director of Communications at Sheffield Wednesday, said: “Kick It Out is an established organisation the club has supported since its inception almost two decades ago. It is important for us to get fully behind Kick it Out and help stress the importance of equality throughout football.
“We are proud to support Kick It Out at this weekend’s designated Nottingham Forest game and look forward to showcasing Hillsborough as an all-inclusive sporting venue.”
Roisin Wood, Director of Kick It Out, said: “We are determined to strengthen our presence at grassroots and community level to help further educate the future players, coaches, supporters and administrators of the game on what Kick It Out represents, and the need to banish all forms of discrimination.
“Many professional football clubs act as the hub for their local community, and set a real example by raising awareness of equality and diversity issues. Nominated ‘Season of Action’ fixtures are the perfect platform for clubs to reinforce their commitment to Kick It Out and its ethos.”
During the ‘Season of Action’, Kick It Out is providing supplementary resources, running a national education competition, undertaking school workshops and facilitating player visits led by its ‘Next 20’ ambassadors from across the Premier League, Football League and Women’s Super League.
To keep up-to-date with the latest ‘Season of Action’ news, you can download the free Kick It Out app via the App Store and Google Play. The app, which was successfully launched in July 2013, also allows users to report discriminatory abuse they see, hear or are on the receiving end of.
Do you want to play a more active role in Kick It Out’s ‘Season of Action’? You can get in touch with the organisation by calling 0207 253 0162, emailing email@example.com