- ‘Azerbaijan Land of Fire’ on new Owls strip
- Financially significant deal for Wednesday
- Shirt on sale at Owls in the Park
Sheffield Wednesday are delighted to announce a brand new shirt sponsorship ahead of the 2014/15 Championship season.
The financially significant deal will see the Owls’ home and away shirts adorn the ‘Azerbaijan Land of Fire’ logo – as worn by Spanish La Liga champions Atletico Madrid and newly-promoted French Ligue 1 side RC Lens.
The ‘Azerbaijan Land of Fire’ brand is led by Hafiz Mammadov and the shirt deal is independent of the native Azerbaijani’s ongoing takeover of the club, which is hoped to be completed over the next few weeks.
He said: “This is a very proud day for myself and my country. To marry ‘Azerbaijan Land of Fire’ to a club with the history and heritage of Sheffield Wednesday in English football is the perfect match.
“Having already established sponsorships with RC Lens in France and Atletico Madrid in Spain, this affiliation with Sheffield Wednesday takes Azerbaijan into the City of Steel, the home of where this wonderful game began.
“The global impact of Azerbaijan will only be enhanced by partnering with a club that has the worldwide reach of Sheffield Wednesday.”
Owls chairman Milan Mandaric added: “We are absolutely delighted to announce ‘Azerbaijan Land of Fire’ as the club’s new shirt sponsor.
“Sheffield Wednesday will gain major added value through this exciting partnership, as will the country of Azerbaijan.
“Brand association with the likes of RC Lens and Atletico Madrid takes us into new territory and I look forward to seeing the players wearing the shirts for what both parties are sure will be a memorable season ahead.”
The Sheffield Wednesday home strip for 2014/15 will be officially unveiled later today before the players don the shirt for the pre-season friendly at York City on Saturday.
Supporters can purchase the shirt for the first time at the club’s annual Owls in the Park event in Hillsborough Park on Sunday.
The Owls’ official away kit will be unveiled next week.