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Club News

Record-breaking day for league websites

23 June 2014

More than 1m fans flocked to official club websites for the release of the 2014/15 season fixtures as The Football League enjoyed a record-breaking day.

Sky Bet Championship, Sky Bet League 1 and Sky Bet League 2 fixtures for the 2014-15 season were revealed on club websites at 9am last Wednesday, 18 June.

Football fans clamouring for news on the first games of the new campaign went straight to their club desktop and mobile sites, with nearly 2.5m page views in 24 hours.

The clubs’ new mobile sites, launched and rolled out in the spring to all 90 clubs who work with Football League Interactive, saw a radical shift in behaviour compared with the previous year.  Fans spent on average two minutes on their mobile, compared with under 30 seconds in 2013.

Digital Director at The Football League, Russell Scott, said “The day of the fixtures release is always the biggest day of the year for club websites so we’re delighted to break records once again. 

“The Football League interactive network of 90 clubs across the Premier League, Football League and Football Conference has once again demonstrated the great strength of all these clubs working together.”

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