Sheffield Wednesday are delighted to announce that Yorkshire Tea is the latest high profile brand to join the club’s Commercial Partners Programme, becoming ‘The Official Brew of Sheffield Wednesday.’
To celebrate the agreement, Yorkshire Tea has created a new ‘Brew Bar’ for supporters on the South Stand concourse at Hillsborough. Yorkshire Tea will also provide complimentary Yorkshire Gold Tea for the Owls’ hospitality guests to enjoy during games.
In addition, Yorkshire Tea will utilise advertising at the stadium on the half time whistle and benefit from promotion across Wednesday’s digital and social media platforms. There will also be a number of fan-led competitions run throughout the season.
Under the new partnership agreement, Yorkshire Tea will be served throughout all areas of the stadium on matchdays and during conference and events on non-matchdays.
Sheffield Wednesday Chief Operating Officer Paul Bell said: “We are delighted to welcome Yorkshire Tea to the Sheffield Wednesday Commercial Partners Programme.
“Yorkshire Tea is a great brand for the club and over the course of the agreement there will be a range of sponsorship activation and competitions that Owls fans can participate in.
“Yorkshire Tea is synonymous with Yorkshire and it’s fitting that our fans can now enjoy a ‘proper brew’ to further enhance the matchday experience at Hillsborough.”
Kevin Sinfield, Yorkshire Tea Marketing Manager, said: “We are proud that Yorkshire Tea is now the Official Brew of Sheffield Wednesday.
“After all, it is made in Yorkshire by a proud Yorkshire family business. We put a huge amount of care and attention into making sure Yorkshire Tea always delivers a proper brew and we’re sure that Sheffield Wednesday supporters will appreciate this.”
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