When it comes to records, stats and awards, Carlos Carvalhal looks the other way and insists the only important thing is the next game.
It is a belief that has stuck with the head coach since day one and one taken on board by the squad.
And it is certainly serving the club well as the Owls strengthened their position in the play-off pack over the weekend.
A comfortable 4-0 victory over Brentford continued the fine run and those goals also saw Wednesday become top scorers in the Championship.
But naturally unmoved by a statistic such as this one, Carlos said:
“I am asked questions about records and I don’t understand why.
“I don’t care about the Coach of the Month, the Player of the Month, the Player of the Week, the Player of the Day.
“To me, the most important is the team.
“The individual prizes are a consequence of the dynamic of the team. Everything will be good if we win the next match because if you don’t, then nothing is good.
“The next game is the most important and everything around this; points, records, games unbeaten, best player, best coach, best kitmen, best physio and so on, this is all artificial.
“This is not important to us. What is important to us? Preston.”
Speaking of which, the head coach has hailed the supporters who are set to travel to Preston in their thousands this coming weekend.
It’s a total sell-out for the Deepdale clash and Carvalhal says everyone has nothing but respect for that loyal support.
He added: “It will be a tough game but we will go there with over 5,000 fans and we have a lot of respect for them.”