Carlos Carvalhal has underlined the meaning and values of Sheffield as a city and Sheffield Wednesday as a club to the players ahead of the Norwich trip.
Wednesday make the long journey down to Norfolk on Saturday (5.30pm) to face the Canaries in front of the Sky Sports cameras.
And Carlos wants to see the values of the city reflected in his side as the Owls bid to extend their unbeaten streak to eight games with victory at Carrow Road.
“I have put this message to the players about the values of the city and the values of Sheffield Wednesday,” he said.
“It is about hard workers and gladiators ready to fight.
“We don’t need players to just move the ball and be milky, no. We need real gladiators on the pitch and that is what we want on Saturday at Norwich.
“We must be strong with a big commitment, play like Sheffield Wednesday gladiators because this is the way our fans want to recognise us.”
While the Owls hold the current longest unbeaten run in the Championship, five of those last seven games have ended with draws and that is a statistic Carlos is keen to improve.
He said: “We are seven games unbeaten, we are fighting in the competition. We know what we can achieve and we know our quality. The most important thing is to win games.
“Let’s push everybody, don’t be frustrated, look to the positives of the last game because we did a lot of positive things.
“All the time as coaches we are trying renovate the energy and in the next game – let’s go again.
“Let’s push the boys, let’s push the fans and this is what we’ll do in Norwich again.”