It’s this time of the year that a select but unlucky band of clubs suffer heartbreak of the hardest kind as the play-offs unfold.
Wembley woes await some – as the Owls discovered three years ago against Hull – while others taste the joy of promotion in the capital.
For Wednesday, though, 2016 was not the first time the football gods turned the other cheek inside the national stadium.
Some 50 years previous in 1966, the Owls and Everton contested the FA Cup final on this day, 14 May.
And all the signs were that the famous old silverware was heading back to S6 as Jim McAlliog and David Ford sent Wednesday into a 2-0 lead with just over half an hour to play.
But Alan Brown’s side then suffered a calamitous passage of play as the Toffees hit back not once but three times to seal the most unlikely of victories.
Goals from Mike Trebilcock (2) and Derek Temple did the damage.
Owls skipper Don Megson led his broken-hearted charges around Wembley for a lap of honour – the first of its kind for the losing side of an FA Cup final.