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Owls confirm new deal with SeatGeek

26 February 2020

Sheffield Wednesday can confirm an exciting new deal with global market leader SeatGeek, who will become our primary ticketing partner from the 2020/21 season and beyond.

Following an exceptional period of growth in the UK sports industry, SeatGeek is the proud partner of almost 40% of Premier League and Championship clubs.

The Owls are the latest partner of the ticketing giants and Hillsborough will host SeatGeek as matchday sponsor for tonight’s game with Charlton to mark the occasion.

SWFC selected SeatGeek after an extensive review of the sports ticketing marketplace and will use their innovative SRO ticketing platform to provide a superior user-friendly experience.

Functionality, particularly on mobile, will also aid delivery of increased performance across the back office operation at Hillsborough.

In addition, the club’s hospitality arm will see significant enhancements, with the new ticketing platform enabling the Owls to offer a full range of corporate packages online.


The system will be rolled out in time for the start of the 2020/21 season and Wednesday’s General Manager of Ticketing, Retail and Hospitality, Alastair Wilson, said:

“Ticketing is such an important part of our relationship with our supporters and I am delighted that we are partnering with SeatGeek to provide their market-leading ticketing solution.

“SeatGeek’s SRO system offered us an attractive range of functionality, while we were also impressed by the company’s proven track record of delivering cutting edge ticketing solutions to so many major sports clubs in the UK and further afield.

“We are excited about providing our supporters with a much-improved, fully mobile responsive online match ticket experience, not to mention the hospitality management and additional back office functionality.”

Peter Joyce, Managing Director of EMEA Sport at SeatGeek, added: “We are delighted to welcome Sheffield Wednesday to SeatGeek’s ever-increasing client base in UK sports.

“The club’s executive team had a clear vision of priorities for its ticketing system, looking to modernise and enhance all aspects of the buying experience for supporters and develop the online hospitality offering. We look forward to helping the management team deliver on all their priorities and more.”

The Owls join a growing number of clubs to partner with SeatGeek, whose portfolio includes the likes of Manchester City, Newcastle, West Brom, Derby, Dallas Cowboys and New Orleans Saints.

Based in New York, SeatGeek host international offices in the UK, Israel, the Netherlands and Italy.

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