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Club News

Owls announce new supporter engagement strategy

20 January 2021

Club News

Owls announce new supporter engagement strategy

20 January 2021

Sheffield Wednesday are pleased to announce details of a revised approach to supporter engagement.

Having implemented numerous variants down the years and more recently via meetings with the newly formed Sheffield Wednesday Supporters Trust, the new strategy aims to form the basis of structured, communal engagement across a range of fans’ groups.

The club will put clear building blocks in place for the short and long term, with the aim to foster transparent dialogue with supporters of all demographics.

Moving forward, we will develop a panel primarily formed from established SWFC supporter groups with whom we are in contact, made up of but not limited to:

East Midlands Owls
London Owls
Owls Americas
Proud Owls
Sheffield Owls Disabled Association
Sheffield Wednesday Supporters’ Trust
South West, South Wales Sheffield Wednesday Supporters
Wednesday Ladies
West Midland Owls
Wise Old Owls

In addition, we also wish to ensure that every age group is represented so if you are under 20, 20-30, 30-40, 40-50, 50-60, 60-70, 70-80+ and interested in being part of this project, please email

The selection process will be dependent on the number of enquiries received, with a ballot to follow if necessary.

Meetings will take place with one representative from each group present, prior to which we will host an introductory gathering this Saturday, 23 January at 1.30pm, via Zoom.

Thereafter, meetings will have an agreed agenda and an overview will then be signed off and distributed to the wider fan base through all available platforms.

Meetings will take place face to face when it is safe to do so.

Our over-arching aim is to reach out and engage with as many of our supporters as possible from all age groups, both domestically and overseas, and we firmly believe this modified strategy will lay firm foundations for ongoing fan engagement.

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