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Club News

Owls announce Macron partnership

25 June 2021

Sheffield Wednesday are delighted to announce an exciting new long-term partnership with Italian technical sportswear provider Macron.

Macron will supply the Owls’ official kit and training wear, with the deal commencing from 1 July 2021.

The global sportwear brand has formed recent partnerships with some of Europe’s leading clubs, including Lazio, Red Star Belgrade, Nice and Real Sociedad as well as a raft of clubs on these shores. Macron also supply acclaimed kits for the Scottish, Welsh and Italian international rugby teams to name but a few.

The partnership with Wednesday will see the Macron Hero take pride of place on our home and away shirts, as well as the new technical training, travel and accessories range.

Macron Chief Executive Gianluca Pavanello said: “We are so proud that such a historical club like Sheffield Wednesday has chosen to wear the Macron Hero.

“We have already established a great relationship with the club, which will certainly grow and develop in the future years we spend together. Sporting values, team spirit and commitment will allow us to reach our goals with hard work and a never give up attitude.

“These are the elements of our philosophy and we found them in this club that carries on its shoulders over 150 years of sporting history. Our apparel incorporates this heritage, the tradition, emotion and the sentiment of belonging to both the players and fans alike.”

Owls Chief Operating Officer Liam Dooley added: “We are thrilled to officially announce Macron as our new Official Technical Kit Partner.

“Macron are renowned for the design and quality of their kits and we are really excited about the striking new range for the 2021/22 season.

“We are really pleased with the commitment of a long-term deal which not only provides the club with a superior commercial package but will also offer our supporters the highest quality replica kits for years to come.

“We would like to thank our current partners Elev8 for their fantastic support over the past four seasons.

“We look forward to a long and successful partnership with Macron.”

The Owls will be wearing a pre-season training, travel and matchday Macron kit for our upcoming training camp in Wales and opening pre-season friendly fixtures.

This pre-season kit will not go on sale to supporters but will be auctioned off at a later date to raise money for charities supported by SWFC and Macron.

Please look out for more announcements on the new 2021/22 kit in the coming weeks!

Welcome to Hillsborough, Macron!


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