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Owls announce BLU Steel shirt sponsor

8 April 2022

The Owls are delighted to announce a new back of shirt partnership with BLU Steel energy drinks.

The striking BLU Steel logo will feature on the Wednesday players’ shirts from Saturday’s League One fixture at Bolton.

BLU Steel energy drinks are sugar free and contain healthy ingredients with a natural source of caffeine. Free samples of the zero calorie, unique flavour combinations will be available around the stadium at our next home game, against Crewe on Tuesday 19 April.


Richard McClellan, co-founder of BLU Steel, said: “We are delighted to become an official club partner of Sheffield Wednesday. We are looking forward to a long partnership and supporting the Owls for many years to come. Our branding fits perfectly with the club and the city of Sheffield.”

Liam Dooley, the Owls’ Chief Operating Officer, added: “It’s fantastic to have BLU Steel on board and we welcome them to Hillsborough. We are really pleased to introduce a nutritious and healthy energy drink to our growing range of refreshments on matchdays.”

CLICK HERE for more information on BLU Steel and HERE to browse the full range of energy drinks on Amazon.

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