Sheffield Wednesday are delighted to announce a new sleeve and back of shirt partnership with the socially responsible UK and US enterprise Triggerhub.org.
TriggerHub.org is the Elite Mental Health support, recovery and wellbeing platform founded by Sheffield-born, US-based businessman, mental health philanthropist and lifelong Wednesdayite Adam Shaw.
TriggerHub.org and its iconic shield will take the first official sleeve sponsorship in the EFL, with their illustrious declaration of ‘LEAVE NO ONE BEHIND’ on the back of the Owls’ home and away jerseys for the 2023/24 season.
The clinically accredited and elite platform platform serves as an avant-garde provision for mental health prosperity and balance, for businesses and their employees, schools, colleges, universities, athletes and indeed society as a whole. The fundamental core values are based on action and impact for the next generation rather than advocacy alone.
In a further strand to the partnership, an exciting collaboration proudly aligns SWFC with UK mental health charity, ShawMind.org.
Founded by Adam and fellow philanthropists at Shawmind.org, the organisation will become Wednesday’s official Mental Health Charity Partner for the new campaign.
ShawMind.org was the first ever UK mental health charity to force a government parliamentary debate at the Houses of Parliament and remained an influential driving force leading to Mental Health Education becoming a mandatory part of the curriculum in all UK schools.
Under Adam’s guidance, ShawMind.org has now been fully redeployed and centralised, placing its entire focus on Sheffield.
Together with SWFC, ShawMind.org recognise the importance of mental health wellbeing, especially in those of the next generation and young people of our city.
Adam said: “We are beyond proud to be chosen as the official Mental Health Charity partner of the Owls. Whatever and however you can help as a fan, every single element, large or small, will make such a difference, and can change a life and lost dream in an instant.
“If you want to join our Sheffield mission and become a soldier for our charity, please get in touch at ShawMind.org, we are a city and community that will ‘Leave No One Behind’ and inspire the next generation.”
Liam Dooley, the Owls’ Chief Operating Officer, added: “It’s a privilege to welcome both inspiring organisations to Sheffield Wednesday.
“Mental health wellbeing is so important in our local community and all around the world, therefore we are excited to explore the opportunities in this field to support our fans in the UK, the US and beyond.”
CLICK HERE to find more information on our new partners and look out for some exciting launch initiatives to come!
Owls fans purchasing the fantastic new Macron 2023/24 home and away shirts will be given the option to have the illustrious TriggerHub.org iconic shield and back of shirt inspiring declaration ‘LEAVE NO ONE BEHIND’ applied in the Megastore at the point of purchase, with 50% of the cost going directly to ShawMind.org
We will announce when this option is available.
Supporters who have already bought the shirt are invited to return for the sleeve and rear badges to be printed onto any freshly laundered jersey, again with 50% of the proceeds going to ShawMind.org
The Owls will proudly debut the iconic TriggerHub.org sleeve shield for our first game of the Championship season, against Southampton on Friday 4 August.
Welcome to Wednesday, TriggerHub.org and Shawmind.org!