The Owls have agreed a front of shirt sponsorship deal with local technology company Cirata to run for the remainder of the current campaign.
Cirata is the new name and brand identity for WANdisco and represents a fresh canvas for growth and innovation on the digital landscape.
The agreement sees Cirata replace our previous sponsor with immediate effect.
Wednesday’s General Manager Alastair Wilson said: “We would like to thank Cirata for their support in becoming our official Principal Sponsor for the rest of this season, thus replacing the previous sponsor.
“We are pleased to announce this sponsorship following the rebrand to Cirata, which was obviously not anticipated when the initial deal was agreed.
“With this revised sponsorship, the Owls can help raise awareness for this fantastic global company who have deep roots in the Steel City.
“Applying the new logo over that of the previous sponsor is far from ideal but unfortunately outside the club’s control.
“Moving forward, it is important for the Cirata brand to be showcased not only through media and television exposure aligned to the Championship but also around the city of Sheffield.”
Helen Carroll, VP Marketing, Cirata said: “This change aligns a global technology leader, co-headquartered in Sheffield, and San Ramon, California, USA with a proud local club steeped in history and achievement.
“The refresh brings an opportunity to amplify Cirata’s brand visibility, not just locally among a deeply committed and passionate fanbase, but also on a global stage thanks to the international reach and following of football worldwide.“
Supporters will have the opportunity in the coming weeks of adding the Cirata logo to their official replica shirt at the Owls Megastore free of charge but are advised the outline of the previous sponsor may be visible beneath.
Welcome aboard Cirata!