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Club News

Owls Esports announce strategic partnerships

16 January 2024

Club News

Owls Esports announce strategic partnerships

16 January 2024

Owls Esports are delighted to announce strategic partnerships for a brand-new gaming arena at Hillsborough.

A range of partners are now on board as we unveil this exciting development in the esports world.

The build involved the conversion of a pitch-facing executive area located in the South Stand to a dedicated Esports Suite.

Partnering with installation is complete on a custom desk space housing immersive blue and white LED lighting.

Matthew Nichols, Commercial Director of, said:

“We are thrilled to be involved with the Sheffield Wednesday FC Esports brand. When we first engaged with the club, it was clear they had a vision for the future.

“Esports Furniture have vast experience in designing commercial spaces and are hopeful the arena will offer the local community an invaluable home for youth enrichment and highly skilled esports training.”

As part of the project, the Owls have formed a peripherals partnership with HyperX to supply visitors with state-of-the-art gaming equipment.

Christopher Pankhurst, Gaming Talent & Partnerships Lead NWE, said:

“HyperX are excited to be involved with the opening of this incredible new gaming space.

“It is our pleasure to support its growth and development and the young people who are a part of it. We truly believe gaming is a force for good and using it to learn and grow in a facility such as this helps identify and nurture some of the brightest young talent that Sheffield has to offer.”

Market-leading monitor provider AOC will supply the visual enhancement for maximum user experience.

Paul Butler, Regional Sales Directo, of AOC International, said: “For us at AOC this collaboration is a perfect match, blending our passion for gaming with the thrilling world of esports.

“We cannot wait to see the arena buzz with action-packed events and becoming a hotspot for gaming in Sheffield for gaming enthusiasts and football fans alike. Let the adventure begin!”

The arena will be finished in style as part of a partnership with noblechairs.

With bespoke Owls Esports branding, the luxurious Hero model chairs will also be on sale in the Owls Megastore for gaming Wednesdayites.

Steven Levitt, UK Business Development Manager at noblechairs, added:

“Our partnership with Sheffield Wednesday FC is a perfect match. We're proud to provide the club with the comfort and performance they need to dominate in the gaming world.”

The Esports Suite will host the upcoming Owls Esports Academy, gaming activations, private party hire and much more!

For more information on booking activations or matchday packages, or to get involved with our esports academy project, please email:

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