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Matchday Sponsorship

Our matchday sponsorship packages offer the ultimate commercial experience at Hillsborough.

Those who sponsor games not only receive extended advertising exposure in front of supporters in the stadium but also receive our first class hospitality, giving guests an unforgettable matchday experience.

The matchday sponsor guests arrive three hours before kick-off and are welcomed with a champagne reception in their exclusive lounge within the Directors’ Suite.

Guests then begin their behind the scenes tour of the dressing rooms and media facilities, before a pitchside group photo in front of their Big Screen advertisement and in the home dugout.



Guests then make their way back to the VIP Directors’ Lounge to enjoy a four-course table d’hôte meal along with complimentary wines, beers and soft drinks.

Ahead of kick-off the match ball sponsors, along with their guests, go pitchside and present the match ball to the referee.


All sponsors’ guests watch the match from the luxury padded seats within the Directors Box and enjoy half time refreshments from the comfort of the Sponsors’ Lounge.

After the final whistle, sponsors vote for their Man of the Match and the nominated player then visits the Sponsors’ Lounge for the post-match presentations.

Match Ball sponsors are presented with the signed and mounted match ball.


Match sponsors are presented with a commemorative gift from the club.


Before kick-off, all guests take part in a competition to guess the attendance and time of the first goal. The winners are presented with the prizes by the Man of the Match.

Finally, the Man of the Match is presented with a bottle of champagne by one of the sponsors’ guests.

The Sponsors’ Lounge remains open for an hour after the final whistle.

On top of the memorable matchday experience, sponsors also benefit from advertising exposure on the big screen, company logo in the matchday programme and LED perimeter boards.

For more information or to book a package please contact the Commercial Department on 03700 201867 (option 3) or email

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