A national breast cancer charity has found a unique way to launch Breast Cancer Awareness Month in Sheffield.
Supporters of Breast Cancer Care turned Hillsborough Stadium pink by forming the charity’s emblem, a pink ribbon, on the pitch.
The ribbon was made out of 100 volunteers dressed in pink attire to spread awareness of the Pink Friday fundraising campaign.
Breast Cancer Care is encouraging people nationwide to take part in Pink Fridays by wearing pink or eating pink on a Friday.
All the money raised will go towards supporting women and men affected by breast cancer.
Sheffield Wednesday are supporting the charity throughout the season and will continue to be involved in the Pink Fridays campaign.
Sarah Herrett, Breast Cancer Care’s area fundraiser for the north said: “To kick off our Pink Fridays campaign and showing our support for the 1,600 people diagnosed every year in the South Yorkshire area, we were thrilled to create this giant pink ribbon!
“We just want to say a big thank you to everyone who has got involved in the launch and supported us: Sheffield Wednesday, Hillsborough College , Sheffield Slings, Unison and Sheffield Babywearers.
“Keep your eyes peeled across Sheffield throughout October, we have lots of exciting activities planned!”
Having a Pink Friday is easy to do and can include anything from wearing pink at work while enjoying pink food and drinks, to a pink party with your friends at home, or getting your class to wear pink to school.
To order your free Pink Fridays pack please click HERE.